Under After

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Under After is a New York creative studio specializing in brand strategy and identity design for early-stage businesses.

Recent Brand Work

→ Brand identity and website for Asylum, a venture firm dedicated to the creative act of building companies (2025)

→ Brand identity and website for Laminated Labs, a boutique software and infrastructure collective built by four friends with deep technical chops and a shared love of laminated dough (2025)

Brand Portfolio

Bison Trails
Brand identity, design, marketing, web development, and more for Bison Trails, an infrastructure-as-a-service company acquired by Coinbase 2021 with $30b+ assets staked (2019).
Alluvial
Naming, brand identity, design, web development, and more for Alluvial, an enterprise-grade staking software company (2023).
Liquid Collective
Naming, brand identity, design, web development, and more for Liquid Collective, an institutional-focused liquid staking protocol (2023) w/ $1.669b TVL staked as of Sep 2025.
NORS
Naming, brand identity, design, web development, and more for NORS, an Ethereum node operator risk standard collectively and collaboratively defined by industry experts (2024).
Rubicon
Brand identity for Rubicon, a provider of sustainable waste and recycling solutions (2015). IPO on NYSE in 2022.
Depthkit
Brand identity and website design for Depthkit—volumetric video capture tools for AR/VR storytellers (2017).
Asylum
Brand identity, design, and website development for Asylum, a venture firm dedicated to the creative act of building companies (2025).
And many more...

Client Services

Brand strategy
Naming
Visual identity design
Content strategy
Creative direction
Design
Website development
Consulting

Interested in working together? Reach out to learn more.

Founder

Mark Forscher founded Under After as an independent creative studio focused on building category-defining brands. With over a decade of experience leading the studio and years of experience as Creative Director for major media brands like Newsweek, ABC News, and the digital agency Code and Theory, Mark brings deep expertise in branding, communications, strategy, and design to every project.

Mark has also personally led in-house brand and marketing efforts at early-stage startups that achieved remarkable outcomes: CMO for Alluvial supporting Liquid Collective's growth from zero to $374M+ staked on Ethereum, and leading brand, design, and marketing for Bison Trails from zero to $30B in staked assets and an acquisition by Coinbase in 2021.

More info · LinkedIn · Contact

"Mark is the best, from creative to execution. He built Bison Trails into one of the strongest brands in crypto. A fantastic creative partner for any founder. Highly recommend."

— Aaron Henshaw, Co-Founder of Bison Trails

Approach

Creativity is a practice of experimentation. That's why Under After is also a vehicle to explore the design of branded apparel, creative coding, AI, art & illustration, music composition, and more.